Press kit
ProJobCalc — for journalists & analysts.
Facts, boilerplate, founder background, and brand assets. If you’re working on a story and need something not here, email mitch@mitchreise.com — usually responds within 24 hours.
Boilerplate (short)
ProJobCalc is bid proposal software for independent contractors. The flagship feature is an AI bid proposal generator that writes a complete, professional proposal in under 30 seconds from a project description. Free tier includes 40+ trade calculators (HVAC, roofing, electrical, plumbing, painting, and more); Pro tier ($19/mo) unlocks the AI proposal generator, voice estimator, branded PDFs, unlimited saves, and a clearer integration surface for partner workflows.
Boilerplate (one paragraph)
ProJobCalc is an independent-contractor productivity tool built by Mitch Reise, an LA-based solo founder. It exists because most trades software is priced for companies with 10+ employees and assumes you have a dispatch board, a call center, and a marketing manager. ProJobCalc strips to the part contractors actually use — winning the bid — and costs $19/month for Pro. It pairs a free, ungated suite of 40+ trade-specific calculators with an AI Bid Proposal Generator and a hands-free voice estimator (“truck mode”) for quoting from the road. The platform now also publishes a public integrations page, JSON manifest, OpenAPI 3.1 contract, and AI-readable llms.txt files so partners and answer engines can evaluate the product without private access. Roughly 1/4 the price of Jobber for the same proposal workflow.
Founder bio
Mitch Reise is the founder and sole operator of ProJobCalc. Background in software engineering; built ProJobCalc after spending 18 months helping family members in trades navigate proposal-writing software that was either “too expensive” (ServiceTitan-class) or “too generic” (Microsoft Word + emailed PDF). The bet: a single-operator SaaS, priced transparently, that does the proposal layer extremely well and resists the temptation to grow into everything else.
Mitch also operates wisp.video (one-time-view encrypted video) and the hugin.studio Reddit scam scanner — same operator-pattern, different problem domains.
Story angles
- The contractor-software pricing reset. Most field-service SaaS prices in the $50–$300/mo range per seat. ProJobCalc at $19/mo flat is a deliberate counter-position. (See /compare/jobber for the math.)
- Voice as the contractor interface. Truck mode (“Sage”) lets a contractor walk a site, narrate the scope, and have a structured estimate ready by the time they’re back in the truck. Adjacent to Twilio + Anthropic Claude.
- Single-operator SaaS as a business model. One person, no VC, transparent pricing, no growth gymnastics. Counter-narrative to the “every SaaS must scale to enterprise” default.
- Contractor software with open edges. ProJobCalc stays focused on proposals, estimates, and invoices while exposing a machine-readable integration contract for CRMs, accounting tools, automations, and partner workflows. See /integrations for the public launch surface.
- AI for working-class professional services. Most AI-productivity stories are about knowledge work (lawyers, marketers, programmers). The trades use it differently — narrate from the field, get structured output for someone else to act on. Different ergonomics.
Launch resources
Public URLs for reporters, analysts, launch partners, and technical evaluators. These are production links, not mockups.
Brand assets
Use freely with attribution. Don’t recolor the mark or alter the proportions. Below downloads link directly to production assets.